social media strategy
Imagine opening Instagram and actually knowing what to post, why you’re posting it and what it’s doing for your business. No more guessing, inconsistency or being paralysed and simply not posting at all.
The Strategy is built for small business owners and creatives who are ready to stop winging it and start showing up with intention.
A beautiful feed means nothing without strategy behind it.
“I know what it feels like to pour everything into your business and still struggle to show up online in a way that truly reflects the quality of what you do. This is why I created Storied Socials, to help small businesses & solopreneurs tell their story with intention, create beautiful content that actually connects, and build an online presence they feel proud of.”
Fairlie Exintaris, Founder
STORIED SOCIALS
this is for you if…
You’re tired of scrambling for content
No more last-minute posting or wondering what to share each week. We create a clear, intentional plan that keeps your content flowing consistently.
You struggle to show up consistently
Together we create systems and content that make showing up online feel effortless and most importantly, sustainable.
You don’t want full social media management or it’s not in your budget
Maybe you’re not looking to fully hand over your socials or full management simply isn’t in your budget right now. This is designed to give you strategic support, professional content and direction you can actually sustain.
You’re overwhelmed doing it all yourself
Running a business is already a huge workload. You didn’t get into business to also have to be a content creator/social media buff. Content creation and strategy shouldn’t feel like another full-time job.
You want strategy, not just aesthetics
Beautiful content matters, but strategy is what turns visibility into real connection, enquiries and growth.
Your socials don’t reflect your brand
Your social media should feel like an extension of the experience you offer in real life.
the strategy
inclusions
Questionnaire & goal setting.
A full profile audit, audience analysis and SEO optimisation so your account is discoverable and working hard for your business.
Clear content pillars tailored to your brand
A defined brand voice and tone guide along with caption guidelines so your content feels consistent and authentically you.
Visual direction recommendations to keep your feed cohesive and on-brand.
Strategic content ideas including relevant trends and formats that align with who you are and who you're speaking to.
Platform best practices to improve your reach, engagement and conversions organically.
Tool and workflow recommendations as well as a personalised content calendar so you know exactly what to post and when. All presented in a 36 page PDF to refer back to any time along with an in person run through.
from $900
the process
Book your strategy
Complete a questionnaire so we can get to know you, your business & goals.
We audit your socials
We pinpoint what you’re doing well & where you can improve.
Your strategy is created
We will spend time analysing everything to do with your socials, audience & industry
Your strategy is delivered
You will receive a copy of your strategy with an in person or online meeting to run through it.
packages
The Launch
The Strategy
+
1 x The Essentials Content Creation Session
from $1480
The Storyline
The Strategy
+
3 x The Essentials Content Creation Sessions over 6 months
from $2875
the sequel
exclusive to past strategy clients only
It’s been a while, your business has evolved.
Think of this as your strategy glow up. We’ll dig into how your content has actually been performing, refine whats working, ditch what isn’t and get you back on track if you’ve gotten lost somewhere along the way.
The Sequel is for a fresh direction that reflects where your brand is now, not six months ago (a lot changes when you’re posting regularly right?!).
What’s Included?
Performance review against your original strategy
Updated content pillars (where needed)
Refreshed content calendar & posting schedule
Updated strategy document